Hi Chimezirim, what you say is so important. One of my favourite bloggers has a very detailed reader persona that he refers to and pictures each time he writes. The persona even has a name, he knows his niche that well. The beauty of this approach is, as a reader, when I read his work, I feel as if he is talking directly to me. I enjoyed reading it considering the details and all. Thank you so much for sharing the information! The hardest thing for most bloggers and writers to do is to imagine their audience.
Once we stop babbling to ourselves, we can actually connect and those connections build brands. Hi Rachel, thanks for your comment and for making this important point.
In addition you have to write great content for a particular audience that you know inside out. Hi Georgina , Brilliant article Georgina. I like the way you have covered a great point with a professional approach. You have done an awesome job in breaking down and transparently sharing the important ways to get known online, build likeability and build trust.
All of them are spot-on. However, when it comes to building likeability and trust, I would like to add an extremely important missing ingredient which is writing with passion. However clichey or boring this may sound, I must say over and over that passion sells because it does. And, as you know, for you to be able to sell anything to anybody on earth you at least have to be likeable and trust-worthy in the first place. The way I did it is quite simply by writing a passion-filled content that resonated with my readers and also offered a practical solution to solving their problem at the same time.
Hi Bruno, thanks for your great comment. I think you can really feel it when a person writes with authenticity and a firm belief in the message they are trying to communicate.
It can motivate and uplift you. Most guest bloggers, including me, spend seven or more hours writing a guest blog post. And remember… blog owners have different guidelines. Please read and pay attention to them. I know one blog owner who had to repeatedly tell a blogger that the maximum word count was words.
Building your online presence may take some time but have patience, everything will come together in due time. And thanks for pointing out the importance of spending time on your work. So true! Some of the things you put here really resonated with me.
Hi Gary, thanks for your comment. It may feel strange at first giving away content for free, but Copyblogger is proof that it works. People value things if they have to pay for them, and it seems everyone nowadays has a freebie or some incentive especially for signing up for a mailing list.
Hi Paul, thanks for your comment. I reckon a freebie still works well for say enticing subscribers to your list for example, but asking them to make a small investment instead of offering a free trial of a product or service could prove to be more effective. Of course you are mentioned as the author, but how do I properly attribute the quote publicly to this post and site?
Sorry for asking such a basic question here, but maybe the answer will help some other beginner too. Great work! Hi Ana, thanks for your question. Thank you, Georgina. Only your name automatically provided a link, so I kept that.
Later, when I post the piece as a guest blog post or elsewhere, I hope to find a way to add the link to Copyblogger. I would disagree with the guest blogging being the fastest way to getting known online, though. I could flip a switch tomorrow and have my face in front of tens of thousands on Facebook with their ad platform. Better to buy critical mass and public opinion if you have the budget.
Hi Matthew, thanks for your comment. For sure ads work and can get you in front of lots of people very quickly, however you could argue building an audience through guest blogging and content marketing is more effective at building your authority because of the relationship you start to create. Is it my morning coffee or your article? I have several smashing ideas emerging after reading your post. One is to work more on what I started: interviews with experts.
I create ice breakers and simple team building activities to help people be more productive together. Or, I could provide you with some ideas to take the Death out of meetings you must attend. Sounds like you need to find some business sites to guest on. My buyers are people who lead teams: managers, supervisors, team leaders, facilitators. I provide ice breaker products and ideas to rev up the torturous meetings that most people in the business world must endure. My ideas are simple, inexpensive and bring long term results toward getting people better connected.
Any ideas? What a great post and detailed points. This 30 things are really helpful to increase online presence of internet marketer. Hi Sachin, definitely agree. Building a relationship with your audience is absolutely critical.
I really liked how you led in with the fact that salespeople have known this for decades. The more you tell us the more we can help. Can you help us improve? Resolved my issue. Clear instructions. Easy to follow. No jargon. Pictures helped. Didn't match my screen.
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